. >> reporter: jennifer campbell got her entire lay-away paid off. and an anonymous donor put in a diamond ring with a note that read, paying it forward, jaden style. and those are just a few examples of what has become a phenomenon in and around michigan. restaurant managers say they'll sometimes go 15 minutes without anyone paying for their own meal. >> it's an everyday all day kind of thing. >> reporter: when did you start to realize what was happening? >> i think when we went to lunch and we got our bill. it said, "paid for in honor of jayden lamb." >> reporter: full circle and now circling the globe through facebook tom and nicole are getting word of kind deeds being done across the country and around the world all in honor of jayden lamm, the boy who told his dad god needed him more. >> i wonder that myself. like is this what god needed him more for? the message of hope for humanity. >> reporter: this holiday season people have been asking themselves, how do you celebrate a holiday when so much has been taken? well, here are the answers. it is